Commissioned by London agency ODD as part of Oxfam's 'Generation Why' youth initiative. The film is a call to young people to get involved with Oxfam's anti-poverty action. It was used widely during the UK music festival season of 2007, shown in between acts on the huge LED screens flanking the main sound stages. The basic visual and audio style is designed to grab the attention of even the most mud splattered festival goer.

Direction, sound – PAM
Animation - Zac Ella