A quirky french rapper takes us on a bold visual trip through the impressive heritage of Kickers. From Paris '68 through to The Who then spinning out to 80s Madchester with a pair of classic white Kick-Hi. Commissioned by London agency Karmarama, PAM directed this commercial combining live action and bold, simple animated graphics developed from Karmarama's earlier press campaign for Kickers. PAM also rapped, recorded and produced the tongue-in-cheek electro track, also featured in the radio spots. The 60 second edit is for TV, the longer version shown here, is used on the Kickers website.

Direction, music and sound – Paul Plowman, Anthony Burrill, Malcolm Goldie
Vocals – Ted Manzie
Post Production – Finish