CitizenM are exciting and innovative hotels offering 'a new type of experience for a new type of traveller'. Guests at the hotel are able to control the ambience in their room using a 'moodpad'. Audio and video are linked to lighting controls that help to create different moods selected from: 'I'm here for business', 'I'm here to relax', 'I'm here to party', and 'I'm here for romance'.

PAM created four ambient films that are played in the room to reflect the chosen mood.

CitizenM website.

Direction, music – Paul Plowman, Anthony Burrill, Malcolm Goldie
Additional animation - Zac Ella
3D modelling – Roland de Villiers